Hello!
As principal designer and founder of Sigil Design Studio I specialize in interior design, workplace advisory, brand marketing and graphic design with experience from over 15 years in the commercial design industry.
This studio melds the full brand message into both physical and virtual space with a single business offering. Using a research intense and experiential approach to the tactile and visual elements of design, Sigil Design Studio creates destination-worthy spaces and brand presence that draw employees and customers alike.
Strong brand strategies can lift the work we do and decode our message to the broader market. Understanding diverse social needs and dynamic environments is key and design must be intentional, responsive and empathetic to the full spectrum.
Whether looking for a complete package or assistance in one concentration Sigil Design Studio is excited to put the research and our skills to use bringing your story to life!
-Saff
DESIGN ETHOS
SUSTAINABILITY & ETHICS
Sustainability & ethics in consumption are of utmost importance in every aspect of my life and therefor also key drivers in my material and furnishing choices for interiors and printing suggestions for collateral. There are a wide variety of solutions available at any price range including refurbished materials as well as rapidly renewable products. I take pride in guiding clients to make conscious decisions and a keen creative eye on the reuse of existing assets.
HEALTH & WELLNESS
I am proudly a certified as a fitwel ambassador. Their platform is inclusive and accessible and operates at a “Commitment to Building Health for All®.” Fitwel ambassadors are leaders and active participants in Fitwel’s healthy building movement. As an ambassador I make evidence-based connections between design and health, integrate Fitwel’s strategies within projects, and effectively navigate the Fitwel Portal for your project to track progress and attain Fitwel Certification. I am elated to bring this human centered approach to the interior design and consultation services.
PASSION & PERSONALITY
My design approach is social centered and why I thrive in translating brand essence into visual graphics and physical space. Radical authenticity is a non-negotiable in my life and I strive to bring that out in my clients’ approach to their businesses. I’ve spent 15+ years honing my listening skills, observing body language and interpreting what clients are looking for.